Brand & competitor news intelligence

Know what the press says about your brand and your rivals

NewsSignalIQ monitors news coverage for your company and tracked competitors — in separate, color-coded views so your team always knows whose data they’re looking at.

  • Command Center brief every morning — risks, opportunities, competitor moves
  • Teal = your brand, gray = each rival — on every chart and feed
  • Sync once; one date range stays in sync across the whole app
Your brandEach competitor
Command Center

Sample preview · live data after sign-in

Preview
Your brandCompetitors

Brand mentions

12

7d

Competitor mentions

28

7d

Sentiment

+12%

vs prior

Risk alerts

2

need review

Your brand · daily brief

3 new mentions · sentiment improving vs last week

Suggested: brief leadership on product coverage spike

Competitors · signals

Rival A — funding round detected

Rival B — 12 press mentions this week (+40%)

Latest signals

Product launch covered in TechPress

Positive · suggested leadership brief

Rival A — Series B announced

High signal · battle card updated

Executive quoted in industry roundup

Neutral · monitor for follow-up

Why NewsSignalIQ

News monitoring fails when data isn’t labeled

Most tools blend your brand with industry noise. Teams waste time asking “is this us or a competitor?” before they can act.

Coverage is scattered everywhere

Google Alerts, Slack links, and forwarded emails — no single place to see what the press says about your brand today.

Competitor moves land too late

Funding rounds, product launches, and executive hires show up in your inbox days after they hit the news.

Charts don’t say whose story it is

Teams mix brand metrics with market noise. NewsSignalIQ labels every view: your brand (teal) vs each competitor (gray).

Brand vs rivals

Two scopes, always visible

Every page repeats the same legend. New teammates understand the data without a walkthrough.

Your brandTeal scope

Your company’s coverage

Articles, sentiment, volume, and daily briefs that mention your brand only. Used in Feed, Command Center brand panels, and brand-scoped analytics.

  • Daily brief & risk alerts
  • Brand mention feed
  • Executive & topic tracking
CompetitorsGray scope

Tracked rival coverage

Each competitor tracked separately — funding, launches, hiring, press volume, and battle cards. Never mixed with your brand metrics on the same chart.

  • Battle cards & compare view
  • Competitor timeline
  • Share-of-voice vs your brand
What you get

From morning brief to client report

Six core areas mapped to how PR and marketing teams actually work — monitor, compare, then act.

Start your day
Your brand

Morning brief + competitor signals

Command Center

Daily brief for your brand, threat table, funding and launch alerts, and opportunity gaps — one starting screen.

📰Your brand

Articles that mention you

News Feed

Filterable feed with sentiment, topics, risk level, and source. Export when you need to share clips.

Track rivals
Competitors

Battle cards & share of voice

Competitors

Track rivals by name, compare sentiment and volume, open battle cards, and spot narrative shifts early.

Brand+Rivals

Volume and sentiment over time

Trends & Analytics

Topic radar, competitor timeline, and charts scoped to your brand or a specific rival — never blended by accident.

Act on intelligence
Your brand

Ask questions about your coverage

AI Analyst

Query recent articles, compare narratives, and get suggested talking points for leadership or clients.

Your brand

Share and get notified

Reports & Alerts

Weekly briefs, PDF exports, and custom alert rules when sentiment spikes or competitors make a move.

How it works

Live in minutes, not weeks

Register with your company name — workspace, brand client, and first news sync happen automatically.

01

Register with your company

Your workspace and brand client are created automatically — no manual setup wizard.

Workspace + brand · auto-provisioned

02

Add competitors & sync

Import rival names, run sync once, and articles populate within minutes across all views.

First sync runs automatically on login

03

Start at Command Center

Review the daily brief, then drill into Feed, Compare, Trends, or Analyst as needed.

One date range syncs every page

Built for

PR & comms teams

Catch negative coverage early, brief executives with a daily digest, and track how rivals show up in press.

Marketing & brand

See share of voice vs competitors, spot narrative trends, and align campaigns with what the market is saying.

Agencies

Separate workspaces per client, color-coded brand scope, and exportable reports for client updates.